The German city of Braunschweig looks back on a long and eventful history in the automotive industry. Numerous well-known companies have their roots here and have significantly shaped the development of automotive technology. One company that is inextricably linked to Braunschweig is Rollei. However, Rollei is not only synonymous with high-quality cameras, but also played a significant role in the automotive supply industry.
Rollei: From Camera Pioneer to Automotive Supplier
Founded in Braunschweig in 1920, Rollei initially gained worldwide fame through the production of high-quality cameras, especially the legendary Rolleiflex. However, the company did not limit itself to the field of photography. Even in the early years, Rollei recognized the potential of the automotive industry and began manufacturing precision parts for vehicles.
Rollei Braunschweig automotive supplier factory building
The expertise in precision mechanics and optics that Rollei had acquired in camera production proved to be a major advantage. The company specialized in the production of speedometers, tachometers, and other display instruments for the automotive industry. Renowned German automobile manufacturers such as Volkswagen, Opel, and Mercedes-Benz were among Rollei’s customers.
Innovation and Quality: Rollei’s Success Factors
Rollei’s success in the automotive supply industry was based on two pillars: innovation and quality. The company continuously invested in research and development to always offer its customers the latest technologies. At the same time, Rollei placed the greatest emphasis on the quality of its products. Strict quality controls throughout the entire production process ensured the reliability and longevity of the parts.
Rollei speedometer in a vintage car dashboard
“The combination of innovative technologies and the highest quality made Rollei a valued partner in the automotive industry,” says Dr. Markus Schmidt, former development engineer at Rollei. “Rollei products always stood for precision and reliability.”
Rollei Braunschweig Today
Even though the production of automotive parts at Rollei in Braunschweig is no longer the focus today, the company has remained loyal to the city. Rollei GmbH & Co. KG, which focuses on the development and marketing of products in the fields of photography, consumer electronics, and imaging, is now located at the historical site.
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